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Ridley High School and Franklin Mint Federal Credit Union host Financial Reality Fair
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Ridley High School and Franklin Mint Federal Credit Union host Financial Reality Fair
The secret behind SEG success at Franklin Mint FCU April 28, 2021 by Marc Rapport, CreditUnions.com Philadelphia, PA Franklin Mint Federal Credit Union ($1.4B, Chadds Ford, PA) is coining new business relationships to the tune of 500 new select employee groups (SEGs) a year. Typically, a SEG is a source for consumer member relationships. That’s the case at Franklin Mint, too, but the Philadelphia-area cooperative also has a fast-growing business serving the banking needs of the SEGs themselves. The credit union deployed that strategy in 2016, but veteran business lend...