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SOUNDING BOARD: Head of Instagram, Adam Mosseri, admitted earlier this year that users have moved away from traditional social media platforms to direct messages, closed communities, and group chats. But is ad spend moving to reflect this shift?
Some of the biggest names in youth media have recently shuttered or filed for bankruptcy. Campaign explores if this is a broader sign of the death of digital media and what it means for advertisers in APAC.
VaynerMedia has appointed Marc Langenfeld as head of media, Asia Pacific. Langenfeld’s appointment further strengthens VaynerMedia’s credentials as a full service agency offering strategy, creative, media, production and analytics - to deliver impactful business results. A seasoned leader, Langenfel