Heritage Jeweler Mayors Reinvigorates With A Gorgeous New Campaign
January 11, 2021 Modernize, modernize, modernize. The events of 2020 prompted many jewelry brands and retailers to fast-track their way into the digital age, and the call to action is even more urgent as the industry sets its agenda for 2021. One of the latest companies to take a critical look at its brand strategy is the 110-year-old heritage jeweler Mayors. Founded in 1910 by Samuel Mayor Getz—and the leading multibrand retailer in the southeastern United States—Mayors was acquired by Watches of Switzerland in 2017. Today marks the launch of a new campaign on the jeweler’s website an...
Source: jckonline.com