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Are you one of them? The Ferrari Portofino M is just hitting showrooms and the Italian marque has great expectations for its latest hardtop convertible. An updated version of the already excellent Portofino, the Portofino M ('M' as in 'Modificata') is not the least expensive model in Ferrari's current lineup - that would be the new Roma - but it does have a mission for the Prancing Horse: to bring in first-time customers. Ferrari product marketing manager Marco Bai told Automotive News it expects to lure in previous and current owners of the Ferrari California and California T convertibles al...

Ferrari aims the Portofino M at 'spider lovers' and newcomers to the brand Ferrari aims the Portofino M at 'spider lovers' and newcomers to the brand Ferrari has upgraded the Portofino M's drivetrain in to boost power by 20 hp Print Ferrari says the Portofino M's retractable hardtop is a key advantage over rivals that have softtops. The hardtop opens or closes in less than 25 seconds. Ferrari expects to lure new customers who are also "spider lovers" to the midcycle refreshed version of the Portofino convertible, which is now called the Portofino M. The company estimates that 50 percent of th...