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In a summer where the resilient American consumer has become the dominant story of the US economy, Barbie and Taylor Swift have taken center stage for good reason.
An uptick in influencers at studio premieres is making some wonder if movie marketers are icing out film journalists.
The singer made it all the way to the live finals of the ITV competition as part of boyband Eaton Road back in 2006.
Elon Musk made yet another highly visible change to Twitter by replacing its iconic blue bird logo.
Loyalty programs are everywhere, from coffee shops and local businesses to the major airline frequent flyer and hotel programs. In all, 89% of U.S. consumers were enrolled in at least