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CNBC The Profit July 13, 2024

And dozens of employees are out on the street. You dont know how to manage this place. Well. [blathers] my name is marcus lemonis, and i fix failing businesses. I want 25 . Youre gonna make a decision now. I make tough decisions. Youre being demoted. Back them up with my own cash. Its not always pretty. Get your ass back here right now. This is business. I do it to save jobs, and i do it to make money. This is the profit. [upbeat music] jacob maarse florists is a pasadena institution. For 52 years he was the goto florist. The business made millions supplying flowers for president ial inaugurations, celebrity events, and the annual rose bowl parade. When jacob died in 2010, his son hank took over the business. Its been a very tough transition. Hank has struggled to lead. Therell be some growing pains. Um. So, well, first of all, im on the top, im the president , im the owner. Just three years later, revenue is down and those profits have turned into losses. Last year maarse generated 3. ....

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CNBC The Profit July 13, 2024

Lemonis youve made up numbers the whole time since i met you. This Cookie Company will crumble. Rachel [ voice breaking ] this is too much pressure. Lemonis my name is marcus lemonis, and i risk my own money to save struggling businesses. Were not gonna wake up every morning wondering if we have a job. Were gonna wake up every morning wondering how many jobs we have to do. Its not always pretty. Everythings gonna change. Everything. But i do it to save jobs, and i do it to make money. This. Lets go to work. Is the profit. Im headed to compton, california, to the manufacturing facility. And after watching her video application. Rachel hi. Im rachel galant, and im the owner and c. E. O. Of jackies cookie connection. Lemonis . Finding out how successful jackies cookies have been in the past. Rachel my mom, whos jackie, opened up cookie stores. These were her original recipes. She was voted
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CNBC The Profit July 13, 2024

And i fix failing businesses. 2. 5 Million People visit key west a year, and you only sell 40,000 pies. I make tough decisions. Were closing the store. Were done. Im not talking about it anymore. And i back them up with my own cash. Check that out. Its not always pretty. Tired of this bull[bleep]. But this is business. Were gonna have a battle on this one. I do it to save jobs. I got to get some stuff done and youre gonna be our leader here. And i do it to make money. This the profit. [theme music] u. S. Key lime pie company is a pie maker located in beautiful and sunny key west, florida. Jim brush. Jeff and his girlfriend, alison sloat, bought the company, recipes and all, over ten years ago for just 1,200, and have grown the business from selling pies on the side of the road to having their key lime pie named the nations best pie by the american pie counsel. Even though they generate 1. 4 million in sales, they have yet to turn ....

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CNBC The Profit July 13, 2024

And i fix failing businesses. 2. 5 Million People visit key west a year, and you only sell 40,000 pies. I make tough decisions. Were closing the store. Were done. Im not talking about it anymore. And i back them up with my own cash. Check that out. Its not always pretty. Tired of this bull[bleep]. But this is business. Were gonna have a battle on this one. I do it to save jobs. I got to get some stuff done and youre gonna be our leader here. And i do it to make money. This the profit. [theme music] u. S. Key lime pie company is a pie maker located in beautiful and sunny key west, florida. Jim brush. Jeff and his girlfriend, alison sloat, bought the company, recipes and all, over ten years ago for just 1,200, and have grown the business from selling pies on the side of the road to having their key lime pie named the nations best pie by the american pie counsel. Even though they generate 1. 4 million in sales, they have yet to turn ....

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CNBC The Profit July 13, 2024

[ sighs ] lemonis and the Company Still doesnt understand just how much trouble theyre in. The reason were going through this process is because youre being accused of fraud. If i cant help them face reality and find a way out of their jam. You sort of just make up numbers. David im not making up a number, so lets go back to lemonis youve made up numbers the whole time since i met you. This Cookie Company will crumble. Rachel [ voice breaking ] this is too much pressure. Lemonis my name is marcus lemonis, and i risk my own money to save struggling businesses. Were not gonna wake up every morning wondering if we have a job. Were gonna wake up every morning wondering how many jobs we have to do. Its not always pretty. Everythings gonna change. Everything. But i do it to save jobs, and i do it to make money. This. Lets go to work. Is the profit. Im headed to compton, california, ....

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