How One Editor Transformed American Religion
In the 1920's, books about religion were the second biggest-selling genre, next to adult fiction. When Eugene Exman became religion editor for one of America's biggest publishing companies, he resolved to churn out bestsellers that would go beyond "hidebound dogmas" to teach the public to pursue the common religious experience that allegedly underlies all of the world's religions. And so he did.
Source: patheos.com