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Columnist Mark Amtower shares the story of Minburn Technology Group and the marketing and relationship lessons the company's success has to offer.
Being a thought leader in the government market requires a concerted effort with multiple steps to take a long the way.
Every federal agency has a small business office, the entry point for startups and small companies that want to sell their products or services to the government.
When trying to expand their market share, small business too often cast a wide net. But the smart strategy starts with focus. Here's how agency-based marketing can pay off.