Gap's real Yeezy problem | Retail Dive
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Ye, formerly known as Kanye West, has suffered more losses, with even more companies backing away from the rapper following his wild public comments.
In the last few weeks, retailers, social media platforms, celebrities and fashion and entertainment companies have peeled away from business alliances with rapper Ye.
Companies now want nothing to do with the rapper after he wore a "White Lives Matter" t-shirt and went on an antisemitic tirade on Twitter.
In the last few weeks, retailers, social media platforms, celebrities and fashion and entertainment companies have peeled away from business alliances with rapper Ye.