Viant Integrates with PurpleLab™
Setting a new standard for measurement solutions and advanced analytics in healthcare advertising ...
Source: marketscreener.com
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Viant Integrates with PurpleLab
17.01.2024 - Viant Technology Inc. (NASDAQ: DSP), the leading people-based advertising technology company, today announced a new integration with PurpleLab, a healthcare analytics company that holds one of the largest medical and pharmaceutical claims databases ...
Source: wallstreet-online.de
How Real-World Data Is Shaping The Future Of Pharmaceutical Marketing
As of 2023, the pharmaceutical industry has boosted its ad spending to 14%, making it the second-largest advertising spender after the tech sector.
Source: forbes.com
Heard at HLTH: Healthcare Execs Share Perspectives on AI, Virtual Health and Value-based Care
As part of the Heard at HLTH video series, MedCity News Editor in Chief Arundhati Parmar and Senior Reporter Katie Adams interviewed healthcare executives about innovations in health tech at HLTH 2023 in Las Vegas earlier this month.
Source: medcitynews.com
Dstillery Partners with PurpleLab to Leverage Real-World Data in its Custom Patient Targeting Solution
/PRNewswire/ -- Dstillery, the custom audience solutions company, partnered with PurpleLab, Inc., a healthcare data and analytics platform provider, to power...
Source: prnewswire.com