Campbell Soup Co. will not 'chase volume … to the bottom' with promotions
Campbell Soup Co. will not indulge in a race to the bottom to secure additional volume share by leaning on “dysfunctional promotions” in 2024 despite what it anticipates will be a sluggish start to the fiscal year as the company laps “transitory” factors that bolstered comps in fiscal 2023, according to executives.