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email article The commercials are eye-catching, and no expense was spared: celebrities like Jennifer Lopez and Lady Gaga talk about how seeing the WELL Health-Safety seal outside a business makes people feel safer going inside. But is there really good science behind that seal? The concept of certifying buildings for meeting certain standards isn t new; LEED green building certification, for instance, started in the 1990s. But the notion may have broader appeal as the country grapples with how to reduce the spread of COVID-19 while helping the economy rebound. The International WELL Building Institute (IWBI) launched its original WELL Building Standard in 2014 after a years-long pilot. The company was planning to roll out a 2.0 version of the standard in early 2020, but quickly pivoted when COVID-19 hit, Jessica Cooper, chief commercial officer at IWBI, told ....