Page 18 - Mark Dimassimo News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Elon Musk has confirmed that the new CEO for Twitter, will be NBCUniversal’s Linda Yaccarino, an executive with deep ties to the advertising industry. Musk said that Yaccarino “will focus primarily on business operations” while he plans to center on product design and new technology at the company, which is now called X Corp. Despite the shift in leadership, experts note that Musk is unlikely to step back from making decisions about Twitter’s technology and policies. Still, some say Yaccarino could help restore advertisers’ faith in Twitter — as the platform's advertising busi...

Linda Yaccarino is a 1985 graduate of Pennsylvania State University,

Yaccarino has worked at NBCUniversal for nearly 12 years — with her team generating more than $100 billion in ad sales since 2011, her company bio says

The announcement, made via Twitter, of course, comes hours after NBC announced the longtime advertising executive had left the company.

Elon Musk confirms that the new CEO for Twitter, now X Corp., will be NBCUniversal’s Linda Yaccarino, an executive with deep ties to the ad industry.