How Hu's CEO prepped the company for a Mondelez deal
This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Mondelez said Tuesday that it acquired paleo chocolate brand Hu, taking complete ownership after making a minority investment in the brand in 2019. CEO Mark Ramadan, who agreed to join Hu not long after Mondelez's initial investment, told Insider that he helped the founders make several changes that made the brand more appealing to Mondelez for a larger relationship, including expanding its product lineup and putting national retailers at the center of its e...