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How Hu's CEO prepped the company for a Mondelez deal - Vimarsana News

How Hu's CEO prepped the company for a Mondelez deal

This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Mondelez said Tuesday that it acquired paleo chocolate brand Hu, taking complete ownership after making a minority investment in the brand in 2019. CEO Mark Ramadan, who agreed to join Hu not long after Mondelez's initial investment, told Insider that he helped the founders make several changes that made the brand more appealing to Mondelez for a larger relationship, including expanding its product lineup and putting national retailers at the center of its e...

Mondelēz International Acquires Well-Being Snack Company - Vimarsana News

Mondelēz International Acquires Well-Being Snack Company

Mondelēz International Acquires Well-Being Snack Company CHICAGO — Mondelēz International is building up its product lineup with the acquisition of Master Holdings, parent company of Hu Products. Hu, which comes from the phrase "Get Back to Human," is a U.S.-based snacking company offering high-quality snacks made from simple ingredients. Founded in 2012 as a family business by Jason H. Karp and siblings Jordan Brown and Jessica (Brown) Karp, Hu began as Hu Kitchen in New York, a high-end restaurant and market focused on delicious foods with simple, real ingredients. The...

Source: csnews.com