Are public health ads worth the price? Not if they're all about fear
Are public health ads worth the price? Not if they’re all about fear Marketing experts say public health advertising often falls short because it incites people’s worst fears rather than providing clear steps viewers can take to save lives. Written By: Eric Berger / Kaiser Health News | 5:00 am, Jan. 24, 2021 × Missouri’s mental health department and the Missouri Institute of Mental Health at the University of Missouri-St. Louis convened focus groups with drug users and their families, and used their words on billboards for the NoMODeaths campaign. Rachel Winogra...
Source: bemidjipioneer.com