Mobile Ad Firms Location Sciences and Blis Locked in Defamation Dispute
Mobile Ad Firms Location Sciences and Blis Locked in Defamation Dispute Allegations of campaign manipulation surface as data practices increasingly come under the spotlight Location Sciences claims Blis has manipulated data it provides marketers. Blis, Location Sciences December 15, 2020 Two mobile advertising firms are locked in a dispute, with Location Sciences alleging that Blis Global sold manipulated data to marketers. Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of market...