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On the back of an unprecedented volume of new business wins, award-winning agency BPG (Bates PanGulf, part of WPP) is undergoing a strategic transformation..
BPG to follow digital-first strategy as it aims to build on recent wins with Jumeirah
The agency's new projects include a futuristic real estate development in Saudi Arabia, possibly the most coveted regional creative pitch of the year
On the back of an unprecedented volume of new business wins, award-winning agency BPG (Bates PanGulf, part of WPP) is undergoing a strategic transformation aimed at boosting its specialist consultancy services and meeting client needs.