Survey suggests key environmental terms poorly understood by UK public
Survey of 1,000 consumers points to language barrier between businesses and consumers around terms such as 'net zero', 'green', and 'sustainability'
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Survey of 1,000 consumers points to language barrier between businesses and consumers around terms such as 'net zero', 'green', and 'sustainability'
Businesses need to bridge the communication gap in environmental sustainability for better customer awareness. Only a quarter of customers understand terms like 'sustainability'.
The majority of British people lack understanding of key climate languages, according to a recent study. Read more here.
Terms such as ‘green’, ‘sustainable’ and ‘environmentally friendly’ understood only by minority, says study
The UK’s most sustainable brands were crowned at the 2023 Footprint Drinks Sustainability Awards last Thursday (5 October).