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The once mighty U.S. retailer Bed, Bath & Beyond is being parsed out in liquidation auctions and Utah online giant Overstock.com looks set to snap up the chain's branding.
Bed Bath & Beyond, the company, is dead. But Bed Bath & Beyond, the brand, will live on online
Bed Bath & Beyond, the company, is dead. But Bed Bath & Beyond, the brand, will live on online, thanks to Overstock.com. The Salt Lake City-based online seller of home furnishings won the bid for the bankrupt big-box retailer’s all things digital.
While Overstock.com aims to capitalize on the intangible assets acquired from Bed, Bath & Beyond, company itself is pursuing separate avenues
How retail and fashion CEOs need to think about preparing for what comes next.