UM wins Australian media account for global automotive manufacturer Chery
UM’s remit includes all media strategy, planning and buying in Australia, supporting Chery’s launch of all new vehicle releases in 2024
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UM’s remit includes all media strategy, planning and buying in Australia, supporting Chery’s launch of all new vehicle releases in 2024
Chery has only just relaunched itself in Australia, but the ambitious Chinese brand is already eyeing a global expansion, even actually building cars in the United Kingdom to send to Australia and New Zealand.
With its Omoda 5 small SUV putting up handy sales numbers in its first eight months on sale in Australia, challenger brand Chery has its sights set on "the Koreans and Japanese" as the arrival of the new Tiggo 7 Pro mid-size SUV adds even more market firepower.
Following a competitive pitch process, global Chinese car manufacturer Chery has appointed whiteGREY as its digital agency of record, effective immediately. The partnership marks a significant milestone for both companies as they collaborate to establish Chery’s market presence in Australia.
Following a competitive pitch process, global car manufacturer Chery has appointed whiteGREY as its digital agency of record, effective immediately. The partnership marks a significant milestone for both companies as they collaborate to establish Chery’s market presence in Australia. whiteG