Forecasting hotel demand: Is flight and hotel search data a reliable indicator of market demand?
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Following the news that OTA Insight has acquired Transparent, a market-leading provider of data and business intelligence for the rapidly growing vacation rental industry, there are clear signs that the hospitality landscape has shifted.
The travel industry has endured a lot over the last two years. The devastating impact of the pandemic, compounded by growing regional political instability and a precarious global economic outlook, has changed the way the hospitality industry operates. For hoteliers, and their commercial teams, their work has never been more challenging.
OTA Insight, the global leader in cloud-based hospitality business intelligence, announced today the launch of the Overview, the only solution on the hotel market that consolidates and tracks key commercial metrics, in one singular view. The Overview delivers an actionable snapshot of overall performance, including: distribution health per channel, price competitiveness, events and holidays, market demand, OTB data vs. market, pick-up, ADR, and revenue. Additionally, the Overview provides a customisable alert feed of relevant metrics for commercial teams to drive team efficiency and performanc...
After two years of pent up travel frustration, new flight and hotel search data indicate that consumers are planning to travel in the spring and summer of 2022. This, despite lingering uncertainty in Europe after Russia’s invasion of Ukraine, and the ongoing unpredictability surrounding Covid-19 travel restrictions.