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serena williams. are the booming duller is finally beginning to flow into the world of women s sports? england s lionesses recently won the women s tournament. but when and the reaction, the latest marker in the rise of women s sports, but with fans and brands hungry for more, as everything in place to realise that potential? i will be speaking to the director of the english women s football association. and we ll be focusing the spending of women sports fans around the world. and why is there such a difference in pay between men s and women s sport? i will find out with someone who has brought in equal prize money to the world of surfing, she is now the big boss of us ski and snowboard. a warm welcome to the show. women s sports is on the rise. the recent euro women s championship drew record crowds and millions more viewers than before. thousands of fans took to the streets of london to celebrate their teams victory, the first for an english football team since the 1960s, w ....
just the latest marker in the rise of women s sports, but with fans and brands hungry for more, are the building blocks in place to fulfil all that potential? i will be discussing all that with the director of the english women s football association soccer to many of us. and a four time us olympic medal winner now running the sports innovation lab that focuses the spending focuses on the spending habits of women sports fans around the world. plus, levelling the playing field why is there such a difference in pay between men s and women s sport? when will that gap start closing? i ll find out from sophie goldschmidt, who has hammered out deals from basketball to rugby to golf and brought in equal prize money to the world of surfing. she s now the big boss of us ski and snowboard. wherever you rejoining me from around the world, a warm welcome to the show. women s sports is on the rise. here in the uk, the recent euro women s football championship drew record crowds ....
Football association. kelly simmons, a pleasure having you on my show. let s start with this. just how important do you think that win in the euros could be for the professional game here in england? hugely important. the whole tournament was important. it shows the full potential of women s football, if you invest in something, market it well, people will come in huge numbers. it wasn t just the final, with over 87,000 people at a sold out wembley stadium. there were stadiums full right across the country, across the whole tournament. and notjust england games. i knew england games would do well. what i was pleased with was the size of the crowds for the non england games, which just shows the appetite for great women s sport and great women s football. it has showcased the quality of the product, the fabulous athletes and ambassadors that we have, and the potential for further growth in the women s game. notjust in this country but across the world. ....
Cup. but it is football that is leading the charge. next year, it is the big one, the fifa women s world cup in australia and new zealand, where they will be hoping the sporting action on the pitch and business action off the pitch will continue to grow. to gauge the state of play in the home of football in england in the back of that historical win in the euros i caught up historical win in the euros i caught up with the director of the women s professional game at the english football association. kelly simmons, a pleasure having you on my show. let us start with this. how important do you think that when in the euros could be for the professional game here in england? usually important. the entire tune it was important. it shows the full potential of women s football, if you invest in something, market it well, people will come in huge numbers. it wasn tjust well, people will come in huge numbers. it wasn t just the final, with over 87,000 people at the sold out wembley stadium. the ....
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