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Paid for by Facebook2020-09-16T19:57:00+01:00 How do you measure a piece of paper?  It is a question pondered by marketing teams for many years, particularly grocers traditionally associated with deploying printed leaflets and seasonal catalogues to drive both in-store footfall and sales. Today, that simple question may be one few can afford to ignore much longer. Research reveals that shoppers are now less likely than ever to be influenced by print marketing. For example, only 3.6% of UK consumers will take action from a piece of direct mail, while 26% will either recycle it or throw the pi...

Same theme. i guess we won't have -- we've had incremental market tests of that with the special elections, most of which have gone the democrats' way. for the next six months we're talking about the stakes in the midterm election. that is the real market test of the strategies. >> james, let's talk about there are a few themes that you're seeing in president trump's favor recently. tantrum, strategy and vengeance. >> i was thinking about this in the trade negotiations with china. as we discussed before, i lived in china for a long time. and you see on the one hand i think that donald trump's ...

People who are originally behind him and just keep playing this same theme. i guess we won't have -- we've had incremental market tests of that with the special elections, most of which have gone the democrats' way. for the next six months we're talking about the stakes in the midterm election. that is the real market test of the strategies. >> james, let's talk about there are a few themes that you're seeing in president trump's favor recently. tantrum, strategy and vengeance. >> i was thinking about this in the trade negotiations with china. as we discussed before, i lived in china for a lon...

Menu. they don't need to add anything else ever again. >> are you serious? because they've had the, what was it the dorito taco that was a huge hit for them? >> that's fine and dandy. but once you add booze, your menu is complete. >> after you have a few drinks you may want to try this, may. this is the cap'n crunch delight. okay, that looks pretty gross. it's a doughnut hole. >> wow. >> and it hits menus nationwide. yeah, you don't need that cream filling, yeah. >> oh! >> this small, warm doughnut with sweet milk icing -- i don't know about that. they've been a big hit in market tests, though...