Ad Blocker Trends: Who is Using Them and Why?
Ad Blocker Trends: Who is Using Them and Why? It’s estimated that roughly 27% of internet users are leveraging ad blockers. What do we know about who is using ad blockers and why? SEJ STAFF Amy BishopOwner & Marketing Consultant at Cultivative, LLC Bio 251 Advertisement Continue Reading Below Who is Using Ad Blockers? According to eMarketer, in the U.S. the usage of ad blockers is fairly evenly split between males and females. The highest usage tends to be in the 18-to-24-year-old age range, while usage decreases for people less than 12 or 65 and older. Figure 1 – eMar...
Source: searchenginejournal.com