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BBCNEWS World Business Report June 4, 2024 04:41:00

Results from its rival, google owner alphabet, raising hopes on wall street that big tech could be coming out of a slump that has seen 150,000 job cuts across the industry. let s speak to mike proulx research director at forrester in boston. good to have you on the programme. the meta shares added $50 billion to the market and after our trade, good news for mark zuckerberg and his team, tell us why they have seen such a significant turnaround? aha, seen such a significant turnaround?- seen such a significant turnaround? ~ , :, ., turnaround? a strong quarter for they had turnaround? a strong quarter for they had increased - turnaround? a strong quarter. for they had increased revenue in their advertising products which means marketers are spending more on the platforms and they have had significant cost cutting measures as part of their year of efficiency. if you look between the lines, part of the big cost that were cut was in the meta reality labs, a big part of their meta ....

Job Cuts , Wall Street , Google Owner Alphabet , Mike Proulx Research Director , Pat Forrester , Mark Zuckerberg , 50 Billion , 0 Billion , Between The Lines , Meta Reality Labs ,

BBCNEWS World Business Report June 4, 2024 04:34:00

Its search advertising business which microsoft is going after now meaningful way for the first time in forever. youtube ad revenue has dropped so there is some softness there. you have to make it up somehow there is softness everyone it comes to advertising the alphabet. comes to advertising the alphabet- comes to advertising the alphabet. comes to advertising the alhabet. . ~ , ., alphabet. and marketers are very much alphabet. and marketers are very much experimenting - alphabet. and marketers are l very much experimenting with new platforms with the likes of tiktok with younger audiences. how does the future looks to alphabet? i don t want to say it is murky but it has been challenging in recent quarters when you look at the fact that there is a broader downturn and a meagre growth in that regard, and then you say microsoft is starting to eat into its ad revenue in a small way but it is going after them, then as you mentioned, people are searching and servicing products in so ....

Ad Revenue , Search Advertising Business , Experimenting Alphabet ,