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18th May 2021 Sharp’s Brewery has launched a new Doom Bar ‘fridge pack’ across the UK off-trade to tap into growing demand for convenient multipack formats. The ‘fridge packs’, which include 10x440ml cans of Doom Bar, are rolling out in stores across the UK this month. The cans are encased in a recyclable cardboard sleeve and include a carry handle and quick tear-open fold. The format is said to cater to the growing demand for products that help shoppers save time and effort during their shop, and taps into the growing consumer trend towards fewer, but bigger grocery ...

18th May 2021 Pladis is expanding its £75m Jacob’s Mini Cheddars brand with the launch of £1 price-marked packs (PMPs) for three of its flavours. The company stated that the new 105g price-marked formats aim to help independent retailers drive sales among cash-conscious shoppers seeking sharing snacks. Flavours Red Leicester, Nacho Cheese & Jalapeno and the newly-launched Ploughman’s Cheshire Cheese variant – which were all introduced as part of limited-edition flavour campaigns – will join the existing PMP line-up of Original and Smoky BBQ. Already worth £3m in t...

Cornwall now has more Blue Flag beaches than ever before Eight Cornwall beaches have received the special status and it's a record The video will auto-play soon8Cancel Play now Get our ultimate guide on things to do with CornwallLive's FREE What's On newsletterInvalid EmailSomething went wrong, please try again later. Sign me up! When you subscribe we will use the information you provide to send you these newsletters. Your information will be used in accordance with ourPrivacy Notice. Thank you for subscribingWe have more newslettersShow meSee ourprivacy notice Cornwall locals and visitors d...

A Cornish brewery has announced its crisp new offering in a attempt to tap into a new market. Rock-based Sharp’s Brewery has rolled out a new cider brand in UK pubs and bars, in partnership with Aspall Cyder House, to tap into the growing premium cider category. Sharp’s has an established history of developing quality cider brands and for its latest launch has journeyed up-river from its Cornish estuary home to collaborate with Aspall Cyder House in Suffolk on a brand-new liquid. The resulting Sharp’s Cold River Cider combines Aspall’s expertise with Sharp’s innovative think...

The company Our client is a highly successful division of a major FMCG food and drinks company operating across a number of diverse categories. The business has some really exciting future growth plans for their well-known FMCG brands, supported by increased marketing investment. The role As part of their continued strategic drive for future growth, our client wishes to appoint a dynamic Brand Manager. Reporting in to the Marketing Controller, you will be the brand owner and voice of key brands internally and externally. Key responsibilities include managing the brand positioning and developi...