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9th April 2021 Premier Foods is launching its stock brand Oxo into the growing rubs and marinades sector, with the introduction of a new four-strong range. Due in stores from 15 April, the range includes two marinades – Garlic & Herb and Smoky BBQ – and two rubs – Smokehouse and Spicy Mexican. The company stated that its move into rubs and marinades aims to drive additional growth in this area by bringing the brand’s large shopper base to a developing part of the category. It also sees the Oxo range providing a point of differentiation to the specialist products currently available in...

9th April 2021 Pladis is celebrating flavours from across Britain with a new trio of limited-edition variants for its £73m Jacob’s Mini Cheddars brand. The flavours – Ploughman’s Cheshire Cheese, Strathdon Blue Cheese, and Dragon’s Breath Chilli Cheddar – spotlight different regional cheeses from England, Scotland and Wales. The launch follows a recent £4.5m marketing investment, which includes the brand’s first stint on TV in four years with its new ‘Welcome to Cheddar Town’ creative. The brand stated that both the cheesy British NPD and the targ...

15th March 2021 Fine food distributor RH Amar is adding a number of new positions to its sales and marketing teams to support a three-year growth strategy. The company is creating four new roles across the business and extending the remits of Channel Controller Karen Jones and Brand Controller Sam Higgins to support business development and to attract new brand partners that share the company’s “passion, ethical approach, and growth aspiration”. The first new role to be filled is that of Marketing Controller, with former Pernod Ricard Brand Director Jenny Shipton joining to implement ne...

8th March 2021 Rekorderlig is rolling out a new Pink Lemon cider in the UK to tap into the growing demand for new flavour variations in the category. The new variant is described as having a light, crisp citrus flavour with a hint of raspberry, reminiscent of pink lemonade. Citrus ciders performed particularly well in the off-trade during 2020 and have already taken 6% of the premium fruit cider volume share, contributing to 22% of value growth in the category. Rekorderlig Pink Lemon Cider will be available in 500ml bottles and is rolling out across selected retailers from this month. It will...

2nd March 2021 KP Snacks has announced a £2.3m investment in its flagship ‘Better for You’ brand, Popchips, with the launch of a new campaign. The campaign sees Popchips make its first-ever TV appearance, aiming to drive greater awareness for the brand which recently moved to No.2 ‘better for you’ brand in the Crisps, Snacks and Nuts (CSN) category. The new creative is set in a workplace featuring three friends and their rather intimidating boss, Janet. The campaign sees the friends share a bag of Popchips with Janet, which prompts a series of positive bonding experienc...