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KP Snacks Adds Veg Variant To Popchips Brand

19th May 2021
KP Snacks has expanded its ‘better for you’ Popchips brand with the addition of the ‘Veg Vibes’ range.
The new snack is made of chickpea, rice, and sweet potato, and is launching in two flavours – Sriracha and Sea Salt & Balsamic Vinegar. They will be available in 85g sharing and 23g singles formats.
Amid growing interest in plant-based diets, the company stated that Popchips Veg Vibes had been created to drive greater penetration of the brand and appeal to younger and more health-conscious shoppers.
Zoe Cashin-Howe, Marketing Controller at KP Snacks, said: “This is our second biggest initiative of 2021 for Popchips following our new TV campaign and we are excited to be bringing this unique product to market as we think consumers are really going to love it. ....

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Are 3D audio ads a sound medium for marketers investing in podcasts?

Are 3D audio ads a sound medium for marketers investing in podcasts?
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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KP's Popchips Makes TV Debut

2nd March 2021
KP Snacks has announced a Â£2.3m investment in its flagship âBetter for Youâ brand, Popchips, with the launch of a new campaign.
The campaign sees Popchips make its first-ever TV appearance, aiming to drive greater awareness for the brand which recently moved to No.2 âbetter for youâ brand in the Crisps, Snacks and Nuts (CSN) category.
The new creative is set in a workplace featuring three friends and their rather intimidating boss, Janet. The campaign sees the friends share a bag of Popchips with Janet, which prompts a series of positive bonding experiences. The campaign highlights Popchipsâ unique selling point of âpopped, not friedâ and includes a rallying call for consumers to âStart Something Goodâ. ....

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Popchips unveils first-ever TV advert

Popchips unveils first-ever TV advert
Print
KP Snacks is launching an advertising campaign for its Popchips brand, supported by a £2.3m investment.
A 30-second advert is running across TV, video-on-demand platforms and online from today, with a 20-second advert launching later in the month and again in September, supported by a year-long social media campaign and podcast sponsorships.
Zoe Cashin-Howe, marketing controller at KP Snacks, said: “This is the first time that Popchips has been on TV and it comes at an extremely exciting time as the brand continues to grow within the healthy snacking market.
“Crisps, snacks and nuts have remained hugely important in the wider healthy snacking space and the aim of this campaign is to drive awareness and trial, keeping Popchips front of mind for consumers looking for a tasty and balanced snack to share.” ....

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Popchips to make TV debut with £2.3m marketing push

The KP Snacks brand will launch a new ad on 1 March. ....

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