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Marketing procurement seeks better, smarter metrics in 2024

WFA research shows that teams are looking at creative and production as well as media in their bid to identify savings for 2024. Many company target setters fail to understand marketing, increasing barriers between procurement, marketing and the rest of the organisation. New research reveals that marketing procurement teams at big global brands are frustrated with their current KPIs and want to change. In particular they want to broaden the metrics of success beyond savings, with savi. ....

Laura Forcetti , Flock Associates , Delivering Targets , Marketing Procurement , Project Spring , Global Sourcing , Press Release Image , Press Release , Ews Release ,

Beroe Inc.: Procurement leaders face new challenges in sourcing marketing collateral, says Beroe Inc

RALEIGH, N.C., Feb. 9, 2023 /PRNewswire/ As companies seek to optimize their marketing budgets in the wake of economic uncertainty and cost pressures, procurement leaders tasked with sourcing ....

Debobrata Hembram , Schwierige Zeiten , Beroe Inc , Procurement Intelligence , Procurement Managers , Procurement Professionals , Marketing Procurement , Creative Advertising , Public Relations ,

Procurement leaders face new challenges in sourcing marketing collateral, says Beroe Inc

/PRNewswire/ As companies seek to optimize their marketing budgets in the wake of economic uncertainty and cost pressures, procurement leaders tasked with. ....

Debobrata Hembram , Beroe Inc , Procurement Intelligence , Procurement Managers , Procurement Professionals , Marketing Procurement , Creative Advertising , Public Relations , Beroe Inc ,