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Over 50% of retention marketers are integral to marketing teams: WebEngage report | Marketing

The study revealed that 39.6% of respondents consider data analytics essential for success in retention marketing careers.

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What Works: Sorry not sorry

Sorry – It’s such a common word. It’s intention and meaning vary from person to person. It could be nothing more than pre-conditioned response or a heartfelt, sincere understanding of wrongdoing. Regardless of what goes wrong, even in business and customer relationships, the first inclination is to say sorry.

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The Godrej split: Brand sharing holds the key

The family’s asset division plan has done well to minimize scope for a wrangle over a brand prized for elasticity across markets. Like a Möbius strip, the brand can be split—but not apart.

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3 govt agencies form panel to probe 'unethical' pharmaceutical marketing

MANILA, Philippines: The Department of Health (DoH), Food and Drug Administration (FDA), and the Professional Regulations Commission (PRC) will form a committee to investigate alleged unethical marketing practices by pharmaceutical companies.

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Bumble unveils new global campaign, visual identity | Marketing

To mark its 10th birthday, the app also revealed a new logo, bolder fonts, and refreshed illustrations.

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From Clash to Collaboration with Jay Abraham and Wyatt Woodsmall

In an era where sales and marketing are often seen at odds, three titans are stepping forward to bridge the gap.  In this week's episode, The King of Sales, Jeffrey Gitomer, Marketing Genius, Jay Abraham and the Master of NeuroLinguistics, Wyatt Woodsmall are joining forces and talking about their upcoming,

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