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Develop an expertise. if you're a marking major, don't say you can sell absolutely anything. make up a specific plan for a specific kind of product. people like to see that you're applying what you know, and finally, be specific about your experience on a resume. give real details where you were and when and what you worked on and don't give that -- have you seen some resumes they talk about their experience like they were working towards world peace or something. people who want to hire somebody, want to understand they have some experience, have some knowledge, and that's all they care about...