Client Relationships, Taming 'AI Beast' On 4A's 2024 Priority List
The 4A’s has issued its annual “Look Ahead” report for 2024 and not surprisingly, helping members “tame the AI beast” is a top priority for the organization.…
Source: biztoc.com
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Three New Year's resolutions for agencies and clients in the pitch room | Analysis
From more alignment on pitches to exploring new business models, agency CEOs and marketing leaders share their resolutions for a better working relationship.
Source: campaignasia.com
Southwest Airlines And GSD&M On Their 42-year Partnership: "It's A Lot Like A Marriage"
Welcome back to Convene. Challenge. Change., an editorial partnership between The Drum and the 4A's where we explore the foundations of successful partnerships between brands and agencies. In this installment, we take a look at the history between Southwest Airlines and GSD&M, and the secret sauce behind that partnership's longevity.
Source: thedrum.com
How NBCU And Walton Isaacson Are Opening Doors For Diverse Small Businesses
In the latest from ‘Convene. Challenge. Change.’, a series in partnership with the 4A’s, its president and chief exec Marla Kaplowitz hears how NBCU and Walton Isaacson are working together to put DE&I principles into practice – and giving a boost to small businesses in the process.
Source: thedrum.com
Neurodiversity: Supporting The Invisible Disability In The Workplace
The current workplace is not set up for the neurodiverse to succeed, and they often encounter bias from others who dismiss them because they don’t follow the norm.
Source: forbes.com