SDSU prof says that when times get tough, moviegoers want men on screen
Loozin: “Consider Blake Lively, star of 2020 action flop The Rhythm Section: sure, she’s pretty, but be careful — with a $6 million return on a $50 million budget, she’s box office poison!” According to a new study from San Diego State’s Center for the Study of Women and Television in Film, the percentage of top-grossing films featuring female protagonists dropped from 40% in 2019 to just 29% in 2020, the year that coronavirus brought the world to its knees. This despite the fact that, according to the Center’s executive director Marsha Loozin, the percentage of females as majo...
Source: sandiegoreader.com