How our primal instincts fuel Afterpay's buy now, pay later juggernaut
How our primal instincts fuel Afterpayâs buy now, pay later juggernaut Weâre sorry, this service is currently unavailable. Please try again later. Dismiss Save Normal text size Advertisement To understand how Afterpay and the buy now, pay later phenomenon have attracted tens of millions of devotees in a few years, behavioural scientists are pointing back to humanityâs early days on the African savannah. Humans survived on primal instincts like instant gratification: If youâve got food now, you eat it now, because it might not be there tomorrow. âItâs there for a ...
Source: brisbanetimes.com.au