AHDB showcases British meat credentials to US importers
AHDB digital workshop branded success for UK exporters US MEAT importers were given a virtual flavour of the UK's beef and pork sectors during AHDB’s ‘Quality Meat from Britain’ virtual workshop. During what was the first in a series of digital events targeting the US foodservice market, attendees were given an insight into topics such as the UK’s high animal welfare standards, and how best to cook cuts of meat. In a bid to create opportunities for exporters to this major market, influencers from California heard from a panel of industry experts, farmers and butchers about the ...
Source: thescottishfarmer.co.uk