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"Some colours go well with the brand value we are trying to communicate," said Shashank Srivastava, senior executive officer, marketing and sales, Maruti Suzuki India, the country's biggest carmaker. "We zeroed in on the Nexa Blue, after going through colours prevalent at fashion shows at the time, to connote sophistication and elegance."
Car Buyers: "Some colours go well with the brand value we are trying to communicate," said Shashank Srivastava, senior executive officer, marketing and sales, Maruti Suzuki India, the country's biggest carmaker. "We zeroed in on the Nexa Blue, after going through colours prevalent at fashion shows at the time, to connote sophistication and elegance."
While demand for - and sales of - SUV body types have zoomed in recent times, small cars have seen a reduced traction.
Its market share for SUVs in September is close to its FY24 target of 25%
With the cost of owning compact cars having gone up substantially, the SUV segment is expected to drive growth