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When it comes to car colours, white and silver have always been the most popular in India. Of course, over the years, customers have warmed up to other colours as well and manufacturers have also become bold enough to offer some unique shades to set their car apart from the crowd.
When it comes to car colours, white and silver have always been the most popular in India. Of course, over the years, customers have warmed up to other colours as well and manufacturers have also
"Some colours go well with the brand value we are trying to communicate," said Shashank Srivastava, senior executive officer, marketing and sales, Maruti Suzuki India, the country's biggest carmaker. "We zeroed in on the Nexa Blue, after going through colours prevalent at fashion shows at the time, to connote sophistication and elegance."
Car Buyers: "Some colours go well with the brand value we are trying to communicate," said Shashank Srivastava, senior executive officer, marketing and sales, Maruti Suzuki India, the country's biggest carmaker. "We zeroed in on the Nexa Blue, after going through colours prevalent at fashion shows at the time, to connote sophistication and elegance."
With the new 2023 models of their popular SUV twins, the Harrier and the Safari, Tata is setting new benchmarks in the SUV segment.