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Key takeaways from Variety's Entertainment Marketing Summit, presented by Deloitte, which brought together more than 600 marketing professionals, creators and influencers.
Warner Bros. Discovery has announced a new ad sales strategy, putting its entire portfolio of brands under one umbrella.
The move sets two execs to liase directly with top agencies.
Agency-Centric Strategy brings complete WBD portfolio under single point of client contact New Sports structure delivers dedicated league and partnership power ...
Warner Bros. Discovery Restructures Ad-Sales Staff