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Smartwool Announces Goal to Collect and Recycle 400K Socks - Vimarsana News

Smartwool Announces Goal to Collect and Recycle 400K Socks

/PRNewswire/ -- Smartwool, which creates Merino wool-based socks and apparel, has relaunched its Second Cut Project this April—and aims to collect 400,000 old...

Jiberish X Smartwool Team Up For A Sustainable Snowsports Collaboration - Vimarsana News

Jiberish X Smartwool Team Up For A Sustainable Snowsports Collaboration

Two local winter sports apparel brands, Jiberish and Smartwool have teamed up to create a remarkable collaboration.

Smartwool turns more than 90K used socks into sustainable dog beds - Vimarsana News

Smartwool turns more than 90K used socks into sustainable dog beds

/PRNewswire/ -- In celebration of National Sock Day (December 4th), Smartwool, the leader in responsibly sourced Merino wool socks, will launch the Second Cut...

Smartwool turns more than 90K used socks into sustainable dog beds - Vimarsana News

Smartwool turns more than 90K used socks into sustainable dog beds

/PRNewswire/ -- In celebration of National Sock Day (December 4th), Smartwool, the leader in responsibly sourced Merino wool socks, will launch the Second Cut...

Smartwool Pledges 100% Circularity by 2030 - Vimarsana News

Smartwool Pledges 100% Circularity by 2030

Getty Images Apr 19, 2021 DENVER --Smartwool, makers of Merino wool apparel for active living, today announced a strategic goal of making all products circular by 2030. The Smartwool Second Cut Project is designed to give products a “second cut” at life and will help create a more circular supply chain that extends the life of raw materials, presents a new sourcing stream, and reduces environmental impact. The project represents a significant pillar of the brand’s newly defined 10-year social impact goals and will be launching with an Earth Day timed sock take back e...