STATE energy drink: the secrets to success in building its brand
Danish energy drink STATE has attracted a host of sporting ambassadors at the very top of their game – including footballer Christian Eriksen, tennis star Caroline Wozniacki and now Swedish cross-country skier and Olympic gold medalist Jonna Sundling. So how important are these ambassadors? Very, says the brand’s founder – because of the validation they bring to a drink designed by athletes, for athletes.
Source: foodnavigator.com