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Boys+Girls Rolls Out Burglar Bootcamp for PhoneWatch

Boys+Girls Rolls Out Burglar Bootcamp for PhoneWatch
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Maxol Offers Bags More in New Campaign from Havas Dublin

Maxol Offers Bags More in New Campaign from Havas Dublin
adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.

Ireland , Alex-fraser , Keith-hutchinson , Nikki-maguire , Mick-creedon , Matt-branton , Jim-owen , Craig-babikian , Chris-upton , Adrian-fitz-simon , Narayan-van-maele , Brian-donaldson

The Public House Helps Dunnes Stores Shrink the Bill in New Campaign

The Public House Helps Dunnes Stores Shrink the Bill in New Campaign
adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.

Manus-goan-aidan-oleary , Trevor-nolan , Dillon-mckenna , Emma-obeirne , Ivan-mccullough , Rachel-mcgowan , Simon-levene , Jessica-kelly , Paul-kinsella , James-wilson , Rebecca-mullen , Matt-branton

A Proper Day Out for Folk Wunderman Thompson and Horse Racing Ireland

A Proper Day Out for Folk Wunderman Thompson and Horse Racing Ireland
adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.

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ALDI Kicks Off Summer with New Cross Platform Campaign

ALDI Kicks Off Summer with New Cross Platform Campaign
adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.

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Industry insiders react to FSB DLT report – Bankless Times


Industry insiders react to FSB DLT report
Yesterday the Financial Stability Board, an international agency coordinating the work of national financial authorities and international standard-setting bodies in seeking consistent financial sector policies, released
What does the industry think of the report’s findings? Several executives share their thoughts below.
Remy Jacobson, founder and CEO of
:
“Tokenization represents a new frontier of financial instruments that will require significant research and development as it marches forward into mainstream applications. 
“There are some misconceptions around tokenization that are worth exploring. For example, the concept of a deed is a legal document that represents a property asset. The same is true for a stock or bond certificate. These pieces of paper are accurately called a “token”, if you view a token as a symbol or representative unit of something else. A deed was the first ever “tokenization” of a property, and made it much more easily traded and transported than the asset it represents. 

Germany , Malta , Gibraltar , Bangladesh , United-kingdom , Switzerland , Bermuda , Sebastian-higgs , Dave-hodgson , Matt-branton , Remy-jacobson , Central-bank

Bank of Ireland Drops the F Word to Encourage More Conversations on Finance


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Directed by Brian Durnin for Red Rage, the spots see award winning TV and radio broadcaster Baz Ashmawy drop the F-word to remove stigmas on talking about finances
Finance is on a par with sex and religion and topped only by death on the list of things we find it hard to talk about, according to research by Bank of Ireland. The survey also found that almost three in four people either don’t talk about their finances at all or will only do so if they have to. This is the basis of a new Bank of Ireland campaign – the ‘F-word’ – to encourage a more open discussion of personal finances among consumers. This campaign is part of the Bank of Ireland’s Financial Wellbeing programme featuring Emmy Award-winning TV and radio broadcaster Baz Ashmawy.  The ‘F-word’ aims to remove some of the stigmas around talking about finances.  The campaign was devised by Grey London and directed by Brian Durnin and produced by Paul Holmes of Red Rage Dublin.

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National Lottery Shares the Love in New Campaign


National Lottery Shares the Love in New Campaign
January 29, 2021
Core has rolled out a new cross-platform campaign for the National Lottery that will run across TV, VOD, social, online and point-of-sale over the coming months.
Called “Gotta Share the Love” the campaign tells the fictional story of a National Lottery player, “William”, who wins a €7 million Lotto jackpot. He shares the win with his friends and neighbours, by installing a waterpark around his apartment block, complete with a lazy river.
The ad highlights an interesting truth; for many winners, their first thoughts are often about what they can do for others, for their friends and families. The dream isn’t just about winning the jackpot, but all the fun ways you can share it with those you care about.

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Australian director Fiona McGee shoots annual Christmas spot for Three via Boys+Girls, Ireland


December 21 2020, 3:36 pm | BY Ricki Green | No Comments
Australian-based director Fiona McGee has recently shot the annual Christmas campaign for Three Mobile entitled ‘Everyone’s a kid at Christmas’ through Boys+Girls Ireland.
 
Three wanted to celebrate the fact that although this Christmas may be different, some traditions will never change. Christmas trees will be decorated, presents will be wrapped and families will continue to make Christmas memories, be they in person or virtually.
Says Aislinn O’Connor, director of marketing, Three Ireland and Three UK: “At Three, we understand the power of connection in sharing special moments with loved ones near and far, especially at Christmas. As we face a different Christmas, we know our customers will rely on our network more than ever in helping them stay connected to those who matter most. We want to wish our customers a very Merry Christmas, from our network to theirs.”

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