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Industry insiders react to FSB DLT report Yesterday the Financial Stability Board, an international agency coordinating the work of national financial authorities and international standard-setting bodies in seeking consistent financial sector policies, released What does the industry think of the report’s findings? Several executives share their thoughts below. Remy Jacobson, founder and CEO of : “Tokenization represents a new frontier of financial instruments that will require significant research and development as it marches forward into mainstream applications. “There are some ...
Creative 47 Add to collection Directed by Brian Durnin for Red Rage, the spots see award winning TV and radio broadcaster Baz Ashmawy drop the F-word to remove stigmas on talking about finances Finance is on a par with sex and religion and topped only by death on the list of things we find it hard to talk about, according to research by Bank of Ireland. The survey also found that almost three in four people either don’t talk about their finances at all or will only do so if they have to. This is the basis of a new Bank of Ireland campaign – the ‘F-word’ – to encourage a more open d...
National Lottery Shares the Love in New Campaign January 29, 2021 Core has rolled out a new cross-platform campaign for the National Lottery that will run across TV, VOD, social, online and point-of-sale over the coming months. Called “Gotta Share the Love” the campaign tells the fictional story of a National Lottery player, “William”, who wins a €7 million Lotto jackpot. He shares the win with his friends and neighbours, by installing a waterpark around his apartment block, complete with a lazy river. The ad highlights an interesting truth; for many winners, their first thoughts a...
December 21 2020, 3:36 pm | BY Ricki Green | No Comments Australian-based director Fiona McGee has recently shot the annual Christmas campaign for Three Mobile entitled ‘Everyone’s a kid at Christmas’ through Boys+Girls Ireland. Three wanted to celebrate the fact that although this Christmas may be different, some traditions will never change. Christmas trees will be decorated, presents will be wrapped and families will continue to make Christmas memories, be they in person or virtually. Says Aislinn O’Connor, director of marketing, Three Ireland and Three UK: “At Three, w...