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Dinosaur has created the new advertising campaign for adhesive brand, Araldite. Running on video on demand, Youtube and Facebook, the ‘Sticks Strong. Lasts Long.’ campaign will focus on the pride that comes from mending loved items. “Our philosophy is that repair is always better than replace, and Araldite® adhesive can keep our beloved items and our memories alive,” comments Matt Rowling, Marketing Communications Manager, EMEA - Velcro Companies. “We love the way that Dinosaur has conveyed the satisfaction of mending and cherishing the items we love.” The creative is supported by pre-rolls, served to match people’s fix searches, online, display and in-store. ....