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Among the changes: Jon Freier will take over customer care; Callie Field will take over T-Mobile Business; and Mike Katz will be T-Mobile's new CMO. Dow Draper will leave.

  Hot on the heels of Apple's AirTag announcement, T-Mobile is launching the SyncUp Tracker, which uses LTE and GPS instead of Bluetooth or ultra-wideband (UWB) for locating lost items. Like AirTag and Tile, customers can attach the SyncUp Tracker to items such as luggage, keys, bikes, wallets, or pets' collars. If users lose the item, they can attempt to locate it through a corresponding iOS app. T-Mobile's $60 lost-item tracker works with the SyncUp app, which will be available for free on the App Store. While Apple's AirTag doesn't have a built-in cellular connection, it can tap into Appl...

T-Mobile has announced the SyncUP TRACKER. The item tracker uses LTE instead of Bluetooth to find your lost items. T-Mobile really came out of left field with their own item tracker. The company announced today that it is taking on item trackers like Apple's AirTag, Chipolo's ONE Spot, and Tile with its new SyncUP TRACKER. Unlike the other item trackers which use Bluetooth or UWB, T-Mobile's offering actually connects to its LTE network which enables you to find an item even if it is away from other devices. The company says that the device will be available in T-Mobile stores next Friday, Ma...

T-Mobile has launched its own item tracker that uses LTE to track items. The SyncUp Tracker gets real-time tracking from miles away and can set a geofenced boundary. T-Mobile customers can add the device to their accounts for just $5 per month. Now that Samsung and Apple have entered the item tracker market, more companies are set to follow suit. T-Mobile is the latest to launch its own device as part of its SyncUp line of connectivity devices. The SyncUp Tracker may not look as svelte as the best Bluetooth trackers, nor is it quite as affordable, but it offers some handy features that could ...

Taking on AirTag, T-Mobile's SyncUp Tracker has LTE, seven days of battery T-Mobile's SyncUp tracker uses LTE instead of Bluetooth or UWB Like AirTag and Tile, customers can attach the SyncUp Tracker to items such as luggage, keys, bikes, wallets, or pets' collars. If users lose the item, they can attempt to locate it through a corresponding iOS app. T-Mobile's $60 lost-item tracker works with the SyncUp app, which will be available for free on the App Store. While Apple's AirTag doesn't have a built-in cellular connection, it can tap into Apple's Find My network when the tracker is out of re...