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Google's PMax: Without Real Transparency Ad Spend Could Be For Naught

Published: August 29, 2023

Matthew Ratty, CEO of TrafficGuard explains that When Google announced Performance Max (PMax), it seemed like the answer to every marketer's dream. But something has gone awry.

Source: bandt.com.au

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Google AdmanagerGoogle PmaxMax PmaxVoice To ParliamentMatthew RattyPerformance MaxTrade DeskCustomer Acquisition CostGoogle Ad Manager