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WHEN Google announced Performance Max (PMax), it seemed like the answer to every marketer's dream — drive marketing efficiency, performance and better ROI across all Google's channels, including YouTube, Search, Shopping and Discovery.
Matthew Ratty, CEO of TrafficGuard explains that When Google announced Performance Max (PMax), it seemed like the answer to every marketer's dream. But something has gone awry.
A lawsuit alleging Google misled users to believe their privacy was protected in "Incognito mode" says internal corporate emails prove executives knew it did anything but. The suit seeks at least $5 billion from Google.