PPC Automation: When & How To Use It
Automation is a net positive. Save time by knowing when and where to use automation in PPC, depending on your budget and conversion data.
Source: searchenginejournal.com
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Why Is My New Campaign/Ad Group Getting No Traffic?
Not getting any traffic for your new ad group or campaign? Here are 5 possible reasons why, according to Navah Hopkins.
Source: searchenginejournal.com
tCPA may not be going away (yet), but it should: Why it's time to embrace value-based bidding
Google is sending mixed messages about the longevity of tCPA. Determining the value of your conversions now can lead to smarter Google Ads bidding, and if tCPA does go away, you won't find yourself scrambling for a strategy.
Source: searchengineland.com