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The Performance Max playbook: Best practices and emerging tactics for 2024

The Performance Max playbook: Best practices and emerging tactics for 2024
searchengineland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from searchengineland.com Daily Mail and Mail on Sunday newspapers.

Navah-hopkins , Microsoft , Google , Youtube , Search-association , Performance-max , Dynamic-search-ads , Max-conversions , Max-conversion , Demand-gen , Search-engine , Paid-search

Taboola.com Ltd. (NASDAQ:TBLA) Q4 2023 Earnings Call Transcript

Taboola.com Ltd. beats earnings expectations. Reported EPS is $0.09, expectations were $0.02. Taboola.com Ltd.

Israel , Israeli , Editora-globo , James-kopelman , Jason-helfstein , Steve-walker , Stephen-walker , Andrew-boone , Laura-martin , Adam-singolda , Jessica-kourakos , Microsoft

Taboola.com Ltd. (NASDAQ:TBLA) Q3 2023 Earnings Call Transcript

Operator: Good day ladies and gentlemen, and thank you for standing by. Welcome to the Taboola Third Quarter 2023 Earnings Conference Call.

Israel , Japan , Israeli , Steve-walker , Adam-singolda , Jessica-kourakos , James-kopelman , Jason-helfstein , Stephen-walker , Gannett , Nvidia , Nasdaq

Offline conversion tracking: 7 best practices and testing strategies

Offline conversion tracking: 7 best practices and testing strategies
searchengineland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from searchengineland.com Daily Mail and Mail on Sunday newspapers.

Jordan , Laura-schiele , Facebook , Linkedin , Google , Max-conversions , Performance-max , Google-ads , Custom-columns , Search-engine , Paid-acquisition , Jordan-digital-marketing

Google Enhances Discovery Ads: Boosting Engagement & Conversions

New features in Google's Discovery ads enable brands to captivate consumers with tailored experiences and more accurate data analysis.

Google-merchant-center , Google , Youtube , Success-with-product , Enhances-discovery-ads , Boosting-engagement , Digital-performance-lead , Max-conversions ,

3 new Google Discovery ads features

Some brands are recording a 94% increase in sales from prospecting customers, with a 28% year-on-year increase in return on ad spend.

Nicole-farley , Google , Google-merchant-center , Google-discovery , Conversion-lift , Max-conversions , Search-engine-land , Marine-corps ,

Why Is My New Campaign/Ad Group Getting No Traffic?

Not getting any traffic for your new ad group or campaign? Here are 5 possible reasons why, according to Navah Hopkins.

Pretoria , Gauteng , South-africa , Ask-the , Keywords-have-no-search , Bid-is-too , Bidding-strategy-doesnt-make , Max-conversions , Max-conversion-value ,

tCPA may not be going away (yet), but it should: Why it's time to embrace value-based bidding

Google is sending mixed messages about the longevity of tCPA. Determining the value of your conversions now can lead to smarter Google Ads bidding, and if tCPA does go away, you won't find yourself scrambling for a strategy.

Rogier-kentie , Neha-shaikh , Ginny-marvin , Greg-finn , Google , Linkedin , Google-ads , Google-rep-neha-shaikh , Max-conversions , Average-deal-size , Deal-rate , Google-ads-conversion