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Until recently, many prominent brands including Disney, H&M and Coca-Cola were all-in on the metaverse. Now, times have changed and so have the business models within (some of) those companies.
Latest Roblox figures show more than 62 million clothes and accessories were created on its platform in 2022
H&M goes virtual with immersive Roblox experience. From PR Week
H&M has partnered with online game platform, Roblox to create an immersive game in the metaverse to encourage circularity.
Best Media Info: Loooptopia lets players experiment with materials and patterns in a playful way, creating the next virtual garment and wardrobe for their avatar| Digital News