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Advertising and promotion students from Haworth College of Business at Western Michigan University placed third in their division at the American Advertising Federation’s National Student Advertising Competition.
April 26, 2021 KALAMAZOO, Mich.— A team of advertising and promotion students from Western Michigan University's Haworth College of Business placed third in its division of the American Advertising Federation's National Student Advertising Competition. Led by Dr. Karen M. Lancendorfer, professor of marketing and director of the advertising and promotion program, and assisted by Greg Gerfen, instructor of marketing, the team competed in District 6, which is considered a mega-district due to the high number of collegiate teams competing for the chance to move forward to the finals. This is ...