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Leveraging automated bidding strategies for maximum PPC performance

Learn how Google's automated campaign types can be leveraged and how you should think about testing each to garner maximum results. ....

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How to get better leads and conversions with Google's AI

Get more control over Smart Bidding and max out ROI with value-based bidding. ....

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Google makes offline conversion tracking easier with Enhanced Conversions for Leads

Google Ads has rolled out Enhanced Conversions for Leads. This option offers an alternative to the existing Google Click ID-based offline conversion tracking method. ....

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PPC 2021 in review: Privacy and automation force advertisers to adapt

From BMM keywords to FLoC to RSAs, PPC professionals dealt with a lot of change in 2021. Here's a summary of the most impactful developments that shaped PPC in 2021. ....

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